non profit business, aiming to help people

About Us

DMA coaching is nonprofit business aiming for helping those people who are facing challenges in their lives.


Founder of DMA Coaching, Dr. Mohammad Abu zaytoon is an Associate Certified Coach (ACC), accredited by the International Coach Federation (ICF). Having amassed over 15 years of experience as a management consultant in several cultural contexts, he is well equipped to provide performance coaching to anyone seeking to reach their full potential.


Abu Zaytoon’s career has seen him develop an international outlook over the years, having worked in Jordan, Palestine, Libya, Qatar, Egypt, Yemen, Malaysia, Indonesia, Singapore, Kenya, South Africa, Nigeria, Saudi Arabia, and now, the United Arab Emirates. His experiences in these countries have broadened his perspective and made him adept at cross-cultural communication.

Abu Zaytoon has undergone extensive training in areas of business, strategy, marketing and human resources management, with his most recent accomplishments being enrolled in dba and attaining a Master’s of Business Administration (MBA) with a focus in Management from the New York Institute of Technology, as well as an International Diploma in Business from university of cambridge.

Why DMA Coaching?


DMA Coaching aims to be your partner through every challenge that might come your way in your life and help you develop the skills you need to excel in your personal and professional lives. We believe that you have the capability and skills to achieve your goals and targets. Our passion is to guide you overcome challenges. Like any good training, DMA Coaching adapts to fit your needs. We strive to find solutions that you can easily implement, in order for you attain as well as sustain success.

Not sure if coaching is right for you?


Even the most agile athletes regularly need to see coaches to be at their best game. The most dynamic musicians see vocal coaches to remain in tune. As long as you are ready for self-improvement and willing to put in the work, you are ready for coaching.

The best returns are made when you invest in yourself.